big data

Dec 27, 2017

Blog: 17 trends from 2017

As a wrap-up to the year, our prolific blogger looks at 2017 in the rear view mirror

Nov 13, 2017

Martin Lindstrom: "The most accurate forecasters depend on both big and small data."

In the age of big data, small data is the foundation for breakthrough ideas or transformative ways of turning around brands, Martin Lindstrom tells delegates at AdAsia 2017

Jul 31, 2017

Ashok Venkatramani joins Chrome Data Analytics

He will be joining the company as a director

Aug 23, 2016

Opinion: Win like Team Fiji: How big data obsession can drain passion

The author draws parallels between Team GB's cycling team and big data...

Mar 04, 2016

Ad:tech 2016: Why Nescafe moved from POE to OEP

Day one of the conference saw discussions ranging from brands leveraging digital media, big data, to measurement in the digital era.

Jan 16, 2015

Social and mobile silos will be broken down in 2015: Mark Henning

The head of media and digital, AMAP, Millward Brown shares his prediction about how marketing is likely to change in the next 12 months