As a wrap-up to the year, our prolific blogger looks at 2017 in the rear view mirror
In the age of big data, small data is the foundation for breakthrough ideas or transformative ways of turning around brands, Martin Lindstrom tells delegates at AdAsia 2017
He will be joining the company as a director
The author draws parallels between Team GB's cycling team and big data...
Day one of the conference saw discussions ranging from brands leveraging digital media, big data, to measurement in the digital era.
The head of media and digital, AMAP, Millward Brown shares his prediction about how marketing is likely to change in the next 12 months
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