big data
KIT Global pushes ‘minimum viable data’ for smarter marketing
CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.
Blog: 17 trends from 2017
As a wrap-up to the year, our prolific blogger looks at 2017 in the rear view mirror
Martin Lindstrom: "The most accurate forecasters depend on both big and small data."
In the age of big data, small data is the foundation for breakthrough ideas or transformative ways of turning around brands, Martin Lindstrom tells delegates at AdAsia 2017
Ashok Venkatramani joins Chrome Data Analytics
He will be joining the company as a director
Opinion: Win like Team Fiji: How big data obsession can drain passion
The author draws parallels between Team GB's cycling team and big data...
Ad:tech 2016: Why Nescafe moved from POE to OEP
Day one of the conference saw discussions ranging from brands leveraging digital media, big data, to measurement in the digital era.
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