BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.
From India, McCann bagged two Golds, while Lowe and BBDO won one each. BBH India, Leo Burnett and Ogilvy & Mather won a Silver each.
View the campaign featuring Manisha Kohli here
BBH Asia Pacific has teamed up with The Mill, to set up a post production offering in the BBH office in Singapore.
BBH has promoted John Hadfield to the role of CEO, BBH Asia Pacific (Singapore).Hadfield takes on the role after four and a half years as managing director of the office and will report to Group CEO Simon Sherwood. He had previously joined BBH London in 2003 to run the Unilever Personal Care business across Europe, including Lynx/Axe and Impulse. During his tenure as MD, the BBH Asia Pacific business has tripled in size and become one of the most successful agencies in the region.
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