audio
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Sep 27, 2023
Sounds like a hit: How brands are cutting through the noise using original music marketing
As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape
Jul 04, 2022
Opinion: All ears on you with the sound of your brand
The author shares how audio is an important factor in the marketing mix through relevant contextualisation
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