anubhav mishra

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Opinion: A new ‘kool’ language by Patanjali
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Opinion: A new ‘kool’ language by Patanjali

Tan man dhan – IndiaPan – resonates with the audience says the marketing professor at IIM Ranchi

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Opinion: Paper or touchscreens? The challenges of advertising in India!
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Opinion: Paper or touchscreens? The challenges of advertising in India!

Has the print media lost its sheen? The author takes a peek into the future.

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Opinion: The online teens and what it means for marketers
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Opinion: The online teens and what it means for marketers

The co-authors list down why online word-of-mouth is of significant importance while targeting this age group

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