anubhav mishra
Apr 26, 2020
Opinion: Marketing in the time of Covid-19
The author believes brands should follow the simple LAC model: Listen, Act, and Communicate.
Dec 03, 2019
Opinion: Can teenagers and technology solve the problem of pollution?
The author looks at ways we can look to solve the pollution problem across India
Apr 24, 2019
Opinion: A new ‘kool’ language by Patanjali
Tan man dhan – IndiaPan – resonates with the audience says the marketing professor at IIM Ranchi
Jan 07, 2019
Opinion: Paper or touchscreens? The challenges of advertising in India!
Has the print media lost its sheen? The author takes a peek into the future.
Aug 01, 2018
Opinion: The online teens and what it means for marketers
The co-authors list down why online word-of-mouth is of significant importance while targeting this age group
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