The author believes brands should follow the simple LAC model: Listen, Act, and Communicate.
The author looks at ways we can look to solve the pollution problem across India
Tan man dhan – IndiaPan – resonates with the audience says the marketing professor at IIM Ranchi
Has the print media lost its sheen? The author takes a peek into the future.
The co-authors list down why online word-of-mouth is of significant importance while targeting this age group
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins