anubhav mishra

Apr 26, 2020

Opinion: Marketing in the time of Covid-19

The author believes brands should follow the simple LAC model: Listen, Act, and Communicate.

Dec 03, 2019

Opinion: Can teenagers and technology solve the problem of pollution?

The author looks at ways we can look to solve the pollution problem across India

Apr 24, 2019

Opinion: A new ‘kool’ language by Patanjali

Tan man dhan – IndiaPan – resonates with the audience says the marketing professor at IIM Ranchi

Jan 07, 2019

Opinion: Paper or touchscreens? The challenges of advertising in India!

Has the print media lost its sheen? The author takes a peek into the future.

Aug 01, 2018

Opinion: The online teens and what it means for marketers

The co-authors list down why online word-of-mouth is of significant importance while targeting this age group