Anubhav Mishra
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Opinion: Marketing in the time of Covid-19
The author believes brands should follow the simple LAC model: Listen, Act, and Communicate.
Opinion: Can teenagers and technology solve the ...
The author looks at ways we can look to solve the pollution problem across India
Opinion: A new ‘kool’ language by Patanjali
Tan man dhan – IndiaPan – resonates with the audience says the marketing professor at IIM Ranchi
Opinion: Paper or touchscreens? The challenges of ...
Has the print media lost its sheen? The author takes a peek into the future.
Opinion: Mobile wallets - convenience or pain points?
The world is divided into those who have used digital technologies and those who are going to use them. But is it resulting in the paradox of choice?
Opinion: The online teens and what it means for ...
The co-authors list down why online word-of-mouth is of significant importance while targeting this age group
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