The company was conceived during the lockdown as the duo looked to enhance the online presence of brands
Campaign India speaks to entrepreneurs who kickstarted agency ops during the lockdown
Data-led marketing services company Cequity, part of the RK Swamy- Hansa Group has appointed Anand Siva as its business head to steer its newly set up unit of Customer Integrated Marketing (CIM).Siva joins from Saatchi & Saatchi (Mumbai) where he vice president and branch head.
Eko India Financial Services, a start-up that provides branchless banking for all, has awarded its creative duties to Saatchi & Saatchi, Mumbai. There was no pitch involved in the process.Eko enables branchless banking using mobile – playing on the "very Indian habit of missed calls" as the medium of transaction, while leveraging existing distribution infrastructure to extend the service.
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