Data-led marketing services company Cequity, part of the RK Swamy- Hansa Group has appointed Anand Siva as its business head to steer its newly set up unit of Customer Integrated Marketing (CIM).Siva joins from Saatchi & Saatchi (Mumbai) where he vice president and branch head.
Eko India Financial Services, a start-up that provides branchless banking for all, has awarded its creative duties to Saatchi & Saatchi, Mumbai. There was no pitch involved in the process.Eko enables branchless banking using mobile – playing on the "very Indian habit of missed calls" as the medium of transaction, while leveraging existing distribution infrastructure to extend the service.
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