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The $180 million win ends the 10-year relationship between Mastercard and Carat.
Shop will create social video campaigns for the online encyclopedia.
Inka Insurance hands out the CEO’s number, inviting direct, unscripted conversations in a sector better known for automated responses.
The software company is balancing legacy loyalty with Gen Z expectations while navigating B2B marketing through storytelling, influencers and incremental brand refreshes.