Campaign compiles a new 'Move and win roundup' as each week progresses.
This edition will cover 5-9 February. |
Abhijit Panse joins Planet Marathi
Planet Marathi OTT has announced the appointment of filmmaker Abhijit Panse as director of content.
In his new role, Panse will spearhead content identification, curation, and acquisition for the platform, while also overseeing a dedicated team tasked with pitching, producing, researching, and developing creative content, with a focus on establishing strategic direction and advancing long-term content objectives.
With a versatile portfolio encompassing directorial, writing, producing, and acting credits, Panse brings his extensive experience and creative vision to the OTT platform,
Youthbeat bags youth marketing mandate of Philips India
Youthbeat, the youth marketing wing of Sociowash, has been awarded the youth marketing mandate of Phillips. The agency will be responsible for building a community of young individuals who can make Philips more relevant and popular among young consumers. The Delhi office of Youthbeat will handle this account.
As per the mandate, the key objective of Youthbeat would be to create a dynamic pool of young people who will bring together like-minded individuals, creating a platform for them to engage with the brand and each other. The agency aims to shift perceptions of Philips among its target audience through strategic collaborations with youth ambassadors and implementing micro-influencer programs.
Red Bangle appoints Rimona Ganapathy
Red Bangle has announced the appointment of Rimona Ganapathy as senior vice president - creative services. Her last full-time stint was with MullenLowe Lintas Group, where she was executive creative director. In a career spanning over two decades, she has also worked with Temple Advertising and has co-founded Amazing Greys.
Nippon India Mutual Fund appoints chief marketing officer
Nippon Life India Asset Management (NAM India), asset manager of Nippon India Mutual Fund (NIMF), has announced the appointment of Kaiyomurz Daver as its chief marketing officer. He will be responsible for building and executing the firm’s marketing strategy.
He joins from Bandhan AMC where he served the company as head – marketing, digital business, investor awareness, and distributor engagement.
Previously, Daver was associated with Indianivesh Securities and Kotak Mahindra AMC in a career spanning over two decades.
Dentsu-TTK extend partnership
Dentsu Creative India has announced the expansion of its mandate with TTK Healthcare. The agency will now manage the social media and media duties of MsChief. The agency's Mumbai office will handle the mandate.
Dentsu Creative has has been working with TTK Healthcare's Skore and Eva previously.
Gourav Rakshit moves on from Viacom18 Digital Ventures
Gourav Rakshit has stepped down from his position of COO at Viacom18 Digital Ventures. He is currently serving his notice period and will be with the organisation till the end of April.
Rakshit joined the media conglomerate in 2019 from Shaadi.com where he was president and CEO. In a career spanning two decades, he has also worked with Nestle, Planetasia and Infosys Consulting.
According to sources Viacom18 Digital Ventures will be undergoing a restructuring, with more moves and exits expected in the next few months.
Bharat Bill Payment System partners with Bombay Design Centre
The Bharat Bill Payment System (BBPS) has announced its partnership with the Bombay Design Centre. The financial company has redesigned its website as a part of its association. BBPS's refreshed website aims to guarantee a distinctive experience for stakeholders, encompassing customers, billers, operating units, and developers.
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