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The International Newsmedia Association (INMA) hosted its seventh annual South Asia conference in New Delhi on 22 and 23 August. The conference on the theme ‘Print: Thriving in the Age of Digital’ focused on ideas and innovations to grow newspaper advertising, circulation, brand and revenue by addressing key current issues in the print and digital ecology of the South Asia market.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.