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Ad Stars 2015 kicked off on 20 August in Busan, South Korea. Here are images from day one which featured a talk by DDB Mudra's Sonal Dabral
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.