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Day two of the I-Com Global Summit featured presentations from Mindshare India's Ajay Mehta and Gaurav Sablania of Wavemaker India in front of the jurors of the Data Creativity Awards
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11 Indians are on the list, including 2 jury presidents
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.