For Indian Republic Day (January 26), Chimp&z unveiled what it calls ‘The Constitution of Advertising’. The stunt seems to have been intended as a bit of employer branding. And it definitely works in that sense, in that it gives potential applicants a great deal of insight into what kind of workplace Chimp&z is likely to be.
We've highlighted the key bit from the press release below:
That's right, "the ad men". They really said that.
The press release goes on to note that each article of the 'constitution' has been "meticulously penned down to bring out creative expression and evocatively unite the free-thinkers of the nation".
But only free-thinkers of one gender, it seems. And in case there was any doubt, the agency's founders later state that the aim was to "bring out harmony among the advertising fraternity, promoting the message of standing together through thick and thin".
That's right, "fraternity". They really said that.
And since we know the whole thing was so meticulously penned down, we have no choice but to believe they meant it literally.
You can read the whole 'constitution' above, if you really want to.
Our favorite part by far is where the document asserts a "right to evolve", which mentions "inducing progressive thoughts" and "promoting idealogies which discard archaic thoughts and prejudices".
Thanks a lot, guys (and we do mean "guys"), you've completely broken our irony detector. You owe us a new one.
And speaking of evolution, "Chimp" seems like an apt name in this case.
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(This article first appeared on CampaignAsia.com)