Brand ambassador round-up: Week of 12 February

Kartik Aaryan for Urbn

Urbn has announced the appointment of actor Kartik Aaryan as brand ambassador. With this association, the brand aims to build a connection with users across all key markets and ride the wave of innovation to appeal to the younger generation. Aaryan resonates with the brand's ethos as he is a true blend of creativity, perpetual energy, and spontaneous creation. Additionally, the brand has rolled out a campaign featuring Aaryan to highlight this association. 

Diataal ropes in Tamannaah Bhatia

Mushroom World Group ropes in Ajay Devgn

Ajay Devgan has joined forces with Mushroom World Group. The collaboration aims to steer  the cause of healthy living and holistic wellness, with Devgan endorsing Mushroom World Ayurved's weight gain formula. Through this alliance the ayurved brand aims to inspire individuals towards a balanced lifestyle, emphasising the use of natural remedies for modern health.