Adventures of Baldy and Beardy: An introduction
Starting 8 March, stay tuned to the adventures of an advertising duo; a writer who is sarcastic and brave on social media and his partner, a gifted artist
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Advertising is going to look different: WPP’s Kate ...
Is commerce, not creativity, now the main engine of ad growth?
India is one of the most optimistic countries: BCG
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Is hype marketing really worth it?
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
WazirX launches zero fee campaign to remove crypto ...
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.





