Anisha Motwani

‘What <i>jhadoo</i> can teach us about brand building’: Anisha Motwani
Media
Jan 09, 2014
Anisha Motwani

‘What jhadoo can teach us about brand ...

Celebrities can never be a substitute to symbols and can never be, argues the author

What marketers need to do to be ahead of the deal-hunting customer: Anisha Motwani
Advertising
Apr 24, 2013
Anisha Motwani

What marketers need to do to be ahead of the ...

Snapping up a smart deal is not just about saving money; it’s one more way to highlight your stature. And this phenomenon is only going to get bigger, says the author.

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