Anisha Motwani

Jan 09, 2014

‘What jhadoo can teach us about brand ...

Celebrities can never be a substitute to symbols and can never be, argues the author

Apr 24, 2013

What marketers need to do to be ahead of the ...

Snapping up a smart deal is not just about saving money; it’s one more way to highlight your stature. And this phenomenon is only going to get bigger, says the author.