Anisha Motwani
Send feedback to Anisha Motwani.
Media
Jan 09, 2014
‘What jhadoo can teach us about brand ...
Celebrities can never be a substitute to symbols and can never be, argues the author
Advertising
Apr 24, 2013
What marketers need to do to be ahead of the ...
Snapping up a smart deal is not just about saving money; it’s one more way to highlight your stature. And this phenomenon is only going to get bigger, says the author.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
