Apexx Media relaunches as AMBC with refreshed brand identity

Apexx Media has officially relaunched its brand identity as AMBC, short for Apexx Media Brand Creators, marking a new phase in its evolution as a brand strategy and communications firm. The rebrand introduces a new logo featuring an upward arrow, intended to reflect the organisation’s focus on elevating brand reputations to a level where competitive pressures are reduced through credibility and trust.

Founded on 1 January 2017, the company completes nine years of operations in 2026. Since inception, AMBC has worked with more than 500 clients across a range of industries, supporting organisations in defining, strengthening and sustaining brand positioning in increasingly competitive and complex markets. The agency positions its work around adding a distinct ‘X-factor’ to brand value through reputation-led communication strategies rather than short-term visibility.

AMBC has also developed an international presence, working with clients and associate partners across Singapore, Hong Kong, the UK, the US and Brazil. This footprint supports the firm’s stated long-term ambition of building a globally integrated communications operation, while maintaining consistency in approach across geographies.

The agency is primarily known for its work in brand strategy and crisis communication. Its service model is built around a structured and credibility-first approach to reputation management and public relations. At a time when digital platforms dominate brand communication, AMBC continues to emphasise long-term brand building based on authority, trust and consistency rather than volume-driven media exposure.

Commenting on the relaunch, Poonam Mahajan, founder of AMBC, said: “In the era of digital PR, while embracing new-age communication strategies, we remain deeply rooted in traditional brand growth principles. We don’t chase media coverage; we build credibility. Reputation isn’t created overnight—it is earned through consistent and strategic communication.”

Mahajan brings nearly two decades of industry experience and has overseen the development of integrated communication strategies that align business objectives with compliant and sustainable brand narratives. Under her leadership, the agency has focused on creating frameworks that support reputation protection and growth across different stages of an organisation’s lifecycle.

AMBC’s current offerings include marketing-compliant brand strategy, public relations, media relations and crisis preparedness frameworks. These services are designed to help organisations manage reputational risk while maintaining alignment with regulatory and stakeholder expectations. The firm positions this approach as particularly relevant for brands operating in high-scrutiny or rapidly evolving sectors.

As part of its broader expansion strategy, AMBC has also entered media buying and outdoor branding. This move extends the agency’s portfolio beyond earned media and strategic counsel, allowing it to provide integrated visibility solutions alongside reputation-led communication. The addition is intended to support brands seeking both scale and credibility within a single partner ecosystem.

The relaunch under the AMBC identity signals a renewed commitment to navigating complex reputation environments while supporting long-term trust building with stakeholders. For clients operating across local and international markets, the firm aims to combine strategic consistency with adaptability to regional communication contexts.