Jul 05, 2024

Crafting credibility: The power of authentic ESG storytelling

To thrive in today’s conscious market, companies must blend business goals with genuine ESG narratives.

Jun 06, 2024

UN chief calls for ban on fossil fuel ads to combat climate change

UN secretary-general António Guterres has directly called for PR agencies to stop working with fossil fuel clients, and ‘acting as enablers to planetary destruction’.

Jun 05, 2024

Himalaya’s Ragini Hariharan suggests how gaps between sustainability goals and execution in organisations can be bridged

On World Environment Day 2024, she reveals how Himalaya Wellness Company has incorporated its sustainability ethos into every function, process, product and customer communication initiative.

Jun 05, 2024

Cannes Lions 2024: India scores 3 Glass shortlists

No work from India, however, was included in the Titanium and Innovation special category shortlists.

Apr 26, 2024

Panasonic nurtures next generation of reporters in India with Kid Witness News

Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.

Apr 08, 2024

Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’

The agency bagged nine awards across multiple categories including the 'Green Campaign of the Year’ for ‘#UnplasticIndia’.

Feb 07, 2024

How green is our adland valley?

In light of the recent global COP28 agreement to transition away from fossil fuels and ASCI’s directives to curb greenwashing in the Indian communications space, Campaign India attempts to understand where Indian agencies stand on the matter, and the stance adopted by them when it comes to working with such clients

Jan 18, 2024

ASCI releases guidelines to clamp down on false environmental claims in ads

Effective 15 February 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent

Dec 12, 2023

With EVs, we are at 6% penetration in India with 94% still to go: Kinetic Green's Sulajja Firodia Motwani

The CEO and founder spoke to Campaign India on the sidelines of the company's two-wheeler launch and rebranding about its vision of bringing e-mobility to the masses, on reviving the 'Luna' in an e-avatar, and why the lack of charging infra is not a concern for the EV-maker

Nov 17, 2023

ASCI takes a stand against greenwashing, proposes guidelines

The draft guidelines aim to foster a culture of transparency and authenticity in all advertising related to environmental claims