Piyush Pranjal

Aug 06, 2020

Opinion: ‘Conscious consumerism’ – what is it? What ...

The authors explain how the 'Boycott China' and 'anti-nepotism' movements are changing consumer behaviour

May 18, 2020

Opinion: ‘Atmanirbhar’ campaigns - implications for ...

Now is the time to look inwards into our glorious history, culture, and traditions

Oct 14, 2019

Opinion: How to fight the brand terrorists?

Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.

May 22, 2019

CEO ‘branding’: Is it a double-edged sword?

CEOs are public figures and part of the company's reputation depends on the image of the CEO. What are the upsides and downsides?