The authors explain how the 'Boycott China' and 'anti-nepotism' movements are changing consumer behaviour
Now is the time to look inwards into our glorious history, culture, and traditions
Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.
CEOs are public figures and part of the company's reputation depends on the image of the CEO. What are the upsides and downsides?
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