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Opinion: How to fight the brand terrorists?
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Oct 14, 2019

Opinion: How to fight the brand terrorists?

Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.

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CEO ‘branding’: Is it a double-edged sword?
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May 22, 2019

CEO ‘branding’: Is it a double-edged sword?

CEOs are public figures and part of the company's reputation depends on the image of the CEO. What are the upsides and downsides?

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