MediaSense is assisting the vacuum cleaner brand known for ditching bags
Former WPP supremo's venture grew organically by double digits despite the pandemic
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'
TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks
iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer
Head of music at video giant says the pandemic has “fundamentally changed the music industry forever” due to music concerts being cancelled
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