Ian Whittaker

India's advertising market soars, but can it elevate the global agency groups?
Marketing
Oct 05, 2023
Ian Whittaker

India's advertising market soars, but can it ...

As the eighth-largest advertising market, India's importance in volume, revenue, and innovation cannot be ignored. Ian Whittaker analyses if current contributions to global agency groups fall short of expectations

Increasingly a sideshow? The importance of Asia-Pacific to the agencies
Advertising
Mar 21, 2023
Ian Whittaker

Increasingly a sideshow? The importance of ...

The recent economic struggles in China underscore a wider trend. Asia-Pacific is no longer considered a growth engine for the big holding companies, says the author

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