Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
Matt Lever left his role as chief creative officer at BMB at the end of 2023.
The appointment follows a competitive pitch.
Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.
Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.
Santos is currently chief brand officer at the FMCG giant
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