Beau Jackson

Big Brother is watching you: Audible stages 1984 takeover of The Guardian
Advertising
Apr 15, 2024
Beau Jackson

Big Brother is watching you: Audible stages 1984 ...

George Orwell 'returns' to The Observer in new ad campaign.

Global adspend to grow by 4.6% to $753 billion in 2024: Dentsu
Advertising
Dec 07, 2023
Beau Jackson

Global adspend to grow by 4.6% to $753 billion in ...

As a proportion of GDP, Japan's adspend leads the world

Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period
Advertising
Nov 21, 2023
Beau Jackson

Brands 'wasting $73 billion of ad spend on ...

The average global percentage of waste is 61%

Group M to shift agencies to country-level profit and loss model from 2024
Advertising
Nov 16, 2023
Beau Jackson

Group M to shift agencies to country-level profit ...

Global CEO Christian Juhl confirmed the move this week

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