Campaign India Team
Apr 20, 2020

Zee5 Kids launched

Content to be a mix of acquired and exclusives

Zee5 Kids launched
Zee5 India has announced the launch of a content offering for kids, Zee5 Kids. The platform will comprise of entertainment content across varied genres, languages, formats and age-group based curations for kids. 
 
Aparna Acharekar, programming head, Zee5 India, said, “We are very excited to share our new offering, Zee5 Kids, a unique and smart confluence of entertainment that is designed to meet the learning needs in a child-safe environment. The product is deliberated to augment the intellectual abilities of children in a fun learning way by providing bespoke content ranging from shows, movies, reality and DIY show to nursery rhymes in nine languages and across genres. The framework has been securely curated keeping in perspective the use of devices and exposure to unlimited information that kids have these days with digital platforms. We are certain that through Zee5 Kids we will be able to inculcate the habit of #NonStopBachFUN amongst audiences across demographics.”
 
Zee5 Kids’ content is a mix of acquired and exclusives by onboarding the production house like Lionsgate and Cosmos Maya.
 
 
 
Source:
Campaign India

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