Xiaomi India has appointed Lowe Lintas to handle its creative mandate. The agency's Bengaluru office will handle the account it won post a multi-agency pitch.
A Xiaomi spokesperson said, "We now aim to establish our vision of ‘innovation for everyone’ firmly and bring relevance through our products to every Indian. In Lowe Lintas, with its irrefutable experience and expertise in building lasting brands, we have found a perfect partner for the task at hand.”
Raj Gupta, CEO, Lowe Lintas, said, "It is a proud privilege for us at Lowe Lintas to be chosen by Xiaomi, a brand that has such a huge fan following. We will strive to reinforce this love and get more consumers to fall in love with Xiaomi.”
Hari Krishnan, president, Lowe Lintas - South, added, “Xiaomi is a part of our case study to prospective partners as a perfect example of a challenger brand. A brand that has become the leader by not just talking innovation, but by living it. We are, like millions around the world, fans of Xiaomi. And it is truly a pleasure and privilege when you get to chart the course of a brand that you really look up to. This win, is special!”
Xiaomi had entered India in 2014. It started its own stores, Mi Homes in 2017.