Wunderman Thompson India launches health vertical

Wunderman Thompson India has announced the launch of its healthcare specialist unit. 

 

In a conversation with Campaign India earlier this year, Shamsuddin Jasani, CEO, Wunderman Thompson South Asia, had hinted at the launch of the unit.

 

Called Wunderman Thompson Health, the unit aims to offer services which will help health and wellness brands connect with consumers and health care professionals across platforms of communication. 

 

WT Health's team size at launch is more than 100 and consists of creative, medico legal, compliance and public health members. 

 

Jasani said, “We couldn’t have chosen a better time to launch our specialised practice of Wunderman Thompson Health as the healthcare market is poised for exponential growth owing to an unprecedented demand for robust health and wellness solutions. Health and wellness brands are on the lookout for a partner that understands the specific nuances of healthcare marketing, and we believe we can provide business solutions to brands and can unlock growth by leveraging our core strengths of creative, strategy and martech.”

 

Srikant Subramanian, director, business development, Wunderman Thompson India, said, “Advances in technology make the next chapter in healthcare delivery very exciting. In the ever evolving, and digitally transforming eco-system, it's so important to create tailored communication for each audience, and develop optimized ways to engage with them, be it HCPs, patients, MRs, or pharmacies. Our strategic technology partnerships, leveraged using our in-house medical professionals, allows us to provide truly end-to-end omnichannel healthcare delivery.”

 

Samarth Shrivastava, SVP and executive business director, Wunderman Thompson India, added, “It's an incredibly exciting time to be working in healthcare. Healthcare has evolved massively in the last 19 months compared to the last 19 years. Current developments have forced the industry to evolve at an unprecedented pace and have dramatically accelerated digital health's adoption. With its pedigree in strategy and its complete suite of services, Wunderman Thompson Health has a unique offering which will help clients achieve their objectives in these dynamic times.”