Wondrlab has appointed Haiderali Amir as its head – content production. He will be based in Mumbai and report to Rakesh Hinduja, co-founder and managing partner – content platform, Wonderlab. Amir joins from Content Factory by Prodigious, where he was the executive producer.
In his new role, he will help with delivering content across Wondrlab’s clients ranging from hygiene production to high-level deliverables such as branded content and web series.
Hinduja said, “We welcome Haiderali to the Wondrlab family. Content is one of the most important pillars of communication today, and we needed someone with formidable experience such as Haiderali’s. He perfectly fits Wondrlab’s vision of creativity delivered through technology, and with a platform-first lens. His experience brings in the understanding needed to create content at scale that’s contemporary, high-level and customised for brands’ business challenges.”
Added Amir, “When it comes to content in today’s times, the sky is the limit. Wondrlab gives me the freedom and encouragement to explore different realms of content and creativity to solve clients’ business problems. Its platform-first lens is an interesting approach to content and a big step forward in the right direction. I’m excited to work in a start-up like Wondrlab that is dynamic, progressive and limitless in its thinking.”
Amir began his career Viacom18 and moved on to work at content houses such as Endemol Shine, 120 Media Collective, and Medium Rare Productions, among others.