AB InBev has appointed Wieden+Kennedy Delhi to handle the creative duties for Budweiser and Haywards 5000. The agency will work on strategy and creative for both the brands.
Kartikeya Sharma, marketing director, AB InBev, said, “We are happy to partner with Wieden+Kennedy as our creative agency in India. The Indian market is growing rapidly amongst other Budweiser global markets, and Wieden's drive, energy and expertise completely matches ours at this point. Combined with their creative excellence, we can only look forward to putting out some great work for both Budweiser and Haywards 5000, and further expanding our footprint in the country."
Sidharth Loyal, MD, Wieden+Kennedy Delhi said, "It’s an exciting opportunity to get to work on two iconic beer brands that have helped define and shape culture in their own unique ways. We look forward to further strengthening their legacy within the ever so thirsty Indian market."
Budweiser was introduced by Adolphus Busch in 1876. Haywards 5000 was acquired by AB InBev post a merger with SABMiller in 2015. The company is now redefining the brand in India.
'We typically don’t participate in agency pitches which have more than six agencies': Sidharth Loyal, W+K
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