Wieden+Kennedy appoints Anirban Roy

Wieden+Kennedy has announced the appointment of Anirban Roy as head of strategic planning for its Delhi NCR and Mumbai offices. 

 

Roy will be based in Mumbai. He moves from McCann Worldgroup, where he was heading strategic planning in Delhi NCR.

 

Santosh Padhi, CCO W+K India, said, “Client, creative, account management and strategic planning are the four key pillars of advertising that build and hold the foundation of a brand and help grow their business. I’m happy that we now have the fourth pillar in order, with Anirban, to help our brands grow stronger, bigger and bolder."

 

Ayesha Ghosh, president, W+K India, added, “With Anirban's valuable perspective, we intend to steer the fundamental brand thinking and look forward to building lasting brand relationships. While we’ll always have room for brands that want to do short term projects, the real test of an agency lies in building brands over years, like W+K has done with Indigo. Anirban has steered important brand conversations for many big MNC clients, as well as for start ups and in doing so has helped them fetch Effie, Cannes, AME, Kyoorius and D&AD awards. I'm really excited to see him at work at W+K."

 

Roy said, "Very few people in their lifetime get to work in a place that's revered for its irreverence and celebrated for being a 'cathedral of creativity'. I am grateful to Ayesha and Paddy for this opportunity and feel lucky to be a part of this team that will write a new chapter for W+K India. Looking forward to the dance."

 

He has also had stints with Ogilvy and Saatchi.