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Do planners help grow the businesses and the brands that they work on? Campaign India tries to understand cases where planners have helped create disruptive and effective communication for their brands. Planning has always been a part of agency’s offering to its client. It’s the homework that happens before creative is developed. And the homework that is needed to put the creative into the channel.
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The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.
However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.