Weekend Wrap: 14 December

In the news: Baby G, Benelave, Ginger, Royal Stag, V>Engage

Dec 13, 2018 06:35:00 AM | Article | Campaign India Team

Baby-G is Pinkathon's lifestyle partner 
Baby-G by Casio will be the 'lifestyle partner' at the upcoming Pinkathon carnivals and marathons held in Mumbai (14 to 16 December 2018) and Bangalore (25-27 January 2019). All marathon winners will be presented with Baby-G watches.
Shraddha Kapoor appointed as Benelave's brand ambassador
Benelave, from the house of Hindware Sanitaryware, has signed Shraddha Kapoor as brand ambassador. Kapoor will be a part of Benelave's upcoming brand campaign for the bathing products. She joins Shahrukh Khan and Jacqueline Fernandez in HSIL's brand ambassador list. 
BARC India bags the “most innovative company" award 
BARC India has bagged the 'Most innovative company in Service – Medium Enterprise Category' at the Confederation of Indian Industry (CII) Industrial Innovations 2018 awards. Apart from that, the company has also been recognised as one of the ‘Top 25 Most Innovative Companies in India’. The Industrial Innovation Awards identify and celebrate innovative Indian enterprises across various sectors. 
Ginger gets a revamp
Ginger, a collection of hotels operated by Roots Corporation, has undergone a brand identity revamp. Ginger opened its first prototype hotel in Panaji, Goa. The current portfolio of the hotels will be repositioned reflecting the new brand identity and brand promise. Ginger will also introduce the lean luxe segment.
Royal Stag, ICC announce partnership
Royal Stag has partnered with the International Cricket Council (ICC) as its official sponsors. The brand will partner the ICC for the World Cup next year, the T20 World Cup and the upcoming ICC World Test Championship. 
Raju Markandeya joins V>Engage as CEO
V>Engage, an OOH specialist agency has announced the appointment of Raju Markandeya as CEO. Markandeya was previously COO at Kinetic.