Brands are looking to share the love this Valentine's Day and Campaign showcases the best of them here.
Big Bazaar has rolled out two films that show love shared between different individuals. One shows a bond shared between an old married couple.
The other promotes inclusive a and features a hearing impaired lady and how her husband plans a sweet surprise to celebrate Valentine's Day.
Britannia Little Hearts
Britannia Little Hearts rolled out a Qawalli rap battle #BreakSomeHearts Song. The film was conceptualised by Wunderman Thompson and shows how the current generation doesn't take this day very seriously.
Cadbury Dairy Milk Silk
Cadbury Dairy Milk Silk continued with its 'pop your heart out' campaign for a third consecutive year. The film for this nudges consumers to try and go beyond the usual and make the day special for their partner.
Fashion chain Central is promoting a range of red with its #WearRedWithCentral campaign again this year. Created by NDMPL, the film showcases the merchandise offered.
Edelweiss Tokio Life Insurance
In this film conceptualised by Contract Advertising, Edelweiss Tokio Life Insurance focuses on donating organs. The protagonist states that he's signed up for organ donation.
Melorra's Valentine’s Day campaign urges men to go beyond the traditional gifts by showing how women destroy boring gifts. Conceptualised by Dentsu India Slingshot, the film shows how women want men to #UpTheirGame with the gifts they choose.
Yoga studio chain, Sarva's message is #ChooseLoveEveryday. The digital campaign is supported by over celebrities and influencers including Amrita Arora, Kubbra Sait, Harleen Sethi and Yamini Gautam. Sarva’s campaign states that taking care of one’s health through yoga is a way of self-love.
ShareChat's message for the day was #loveyourlingo. The social networking platform aims to reignite netizen’s love for their mother language.
Skinn by Titan's “It’s a date”, is aimed to deliver a new take on the ‘expression of love’. Conceptualised by Ogilvy, the story shows how love is not limited to romance between couples, but also the affection for people who are important to you.
XYXX - a men's innerwear brand, asked three women about what they would like to see in their men's underwear.
The open letter, released through Clean Creatives and the Union of Concerned Scientists, calls for an end to campaigns that "obfuscate or downplay our data and the risk of the climate emergency." It's the latest salvo between Clean Creatives and Edelman