Campaign India Team
Nov 19, 2010

Weekend fun: The Sun parodies Old Spice formula for Page 3 anniversary

Watch the spoof created by Glue Isobar that features Page 3 model Rosie.

Weekend fun: The Sun parodies Old Spice formula for Page 3 anniversary

UK’s daily  The Sun is celebrating 40 years of Page 3 with a parody of Wieden & Kennedy’s Old Spice ad ‘The Man Your Man Could Smell Like’.

The video, created by Glue Isobar, features the daily’s favorite Page 3 model Rosie in a parody of the ad, which featured fast-talking, musclebound former American Football star Isiah Mustafa talking to camera. According to News International, the video has already garnered over one million views in just three days. That’s at the time of going to press. 

The Page 3 section in The Sun dates back to November 1970 when model Stephanie Rahn became The Sun’s first topless model.  

WATCH the TVC here

This article first appeared on campaignlive.co.uk

Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.