Gmail's new campaign, produced in-house at Google, encourages you to stage an intervention for your friends who're still on "outdated email".
WATCH the video
The site says, "You’ve probably already improved the lives of your friends and family members by helping them switch to Gmail, but what about that one friend who still hasn’t made the switch? It’s time to take a stand and stage an intervention."
If you decide to help out that friend, you can send a mail to them which is "straightforward", "concerned" or "outraged" in tone of voice. All of it is tongue-in-cheek, and pretty funny.
Check out the site www.emailintervention.com