Shephali Bhatt
Dec 08, 2012

Weekend fun: Axe Morning After Pillow campaign

If you haven't watched it already, kickstart the weekend with DDB Latina Puerto Rico's rib-cracking campaign for Axe Morning After Pillow

Weekend fun: Axe Morning After Pillow campaign


An Axe deodorant making a man irresistable could be a trouble at times. Worry not, Axe has found a pillow that can substitute for a man when his girl refuses to leave his arm. 
Watch the ad to know how it works: 

Have a happy weekend. 
Client: Axe
Agency: DDB Latina Puerto Rico
Creative director: Enrique Renta, Santiago Cuesta, Manuel Bordé, Leslie Robles
Copywriting: Manuel Bordé, Santiago Cuesta
Art direction: Juan Carlos López, Luis Figueroa, Karla Bonilla (BV)
Account team: Edgardo Manuel Rivera, Rafa Muñiz, Alexandra Arroyo, Hecmarylys Ortiz, Luis Velazquez
Director: Alejandro Pedrosa
Production house: Buena Vibra
Agency producer: Loren Ortiz, Ive Negrón
Producer: Emil Medina
Music: Estudios Machina



Campaign India

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