Shephali Bhatt
Dec 08, 2012

Weekend fun: Axe Morning After Pillow campaign

If you haven't watched it already, kickstart the weekend with DDB Latina Puerto Rico's rib-cracking campaign for Axe Morning After Pillow

Weekend fun: Axe Morning After Pillow campaign

 

An Axe deodorant making a man irresistable could be a trouble at times. Worry not, Axe has found a pillow that can substitute for a man when his girl refuses to leave his arm. 
 
Watch the ad to know how it works: 
 

 
Have a happy weekend. 
 
Credits: 
 
Client: Axe
Agency: DDB Latina Puerto Rico
Creative director: Enrique Renta, Santiago Cuesta, Manuel Bordé, Leslie Robles
Copywriting: Manuel Bordé, Santiago Cuesta
Art direction: Juan Carlos López, Luis Figueroa, Karla Bonilla (BV)
Account team: Edgardo Manuel Rivera, Rafa Muñiz, Alexandra Arroyo, Hecmarylys Ortiz, Luis Velazquez
Director: Alejandro Pedrosa
Production house: Buena Vibra
Agency producer: Loren Ortiz, Ive Negrón
Producer: Emil Medina
Music: Estudios Machina

 

 

Source:
Campaign India

Related Articles

Just Published

11 hours ago

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

13 hours ago

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

14 hours ago

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

15 hours ago

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.