Shephali Bhatt
Dec 08, 2012

Weekend fun: Axe Morning After Pillow campaign

If you haven't watched it already, kickstart the weekend with DDB Latina Puerto Rico's rib-cracking campaign for Axe Morning After Pillow

Weekend fun: Axe Morning After Pillow campaign

 

An Axe deodorant making a man irresistable could be a trouble at times. Worry not, Axe has found a pillow that can substitute for a man when his girl refuses to leave his arm. 
 
Watch the ad to know how it works: 
 

 
Have a happy weekend. 
 
Credits: 
 
Client: Axe
Agency: DDB Latina Puerto Rico
Creative director: Enrique Renta, Santiago Cuesta, Manuel Bordé, Leslie Robles
Copywriting: Manuel Bordé, Santiago Cuesta
Art direction: Juan Carlos López, Luis Figueroa, Karla Bonilla (BV)
Account team: Edgardo Manuel Rivera, Rafa Muñiz, Alexandra Arroyo, Hecmarylys Ortiz, Luis Velazquez
Director: Alejandro Pedrosa
Production house: Buena Vibra
Agency producer: Loren Ortiz, Ive Negrón
Producer: Emil Medina
Music: Estudios Machina

 

 

Source:
Campaign India

Related Articles

Just Published

7 hours ago

The multiverse of men in Asia

The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.

10 hours ago

2026 is the year of ‘Imperfect by Design’

80% of creators believe 2026 is the year to regain creative control, according to Canva’s third annual Design Trends Report.

12 hours ago

Air India is scripting its redemption arc in its ...

Passengers have never smiled more than on an Air India ad.

12 hours ago

India’s food creators are quietly redefining how we ...

Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.