Wavemaker India has announced the launch of its specialised direct-to-consumer (D2C) practice with an aim to help brands implement, navigate and grow better.
The practice will be part of the agency’s overall e-commerce and precision practice.
Wavemaker will allow brands to simplify strategy and deployment for the journey of a D2C channel. The solution will help clients with their technology stack, design the customer experiences, set up a growth platform and design and manage the entire fulfilment infrastructure.
It will also allow brands to only pick specific solutions that they wish to optimise for.
Additionally, it will also launch a separate program that will work with D2C start-ups to help scale demand and operations.
Wavemaker has already applied this practice to its clients including MTR Foods, Nokia, and L’Oréal among others.
Ajay Gupte, CEO – South Asia, Wavemaker, said, “We are committed to creating solutions which offer unparalleled growth to our brands and partners. We have been investing and building this capability for a few years now. Launching the D2C practice marks the expansion of our digital and E-Commerce offerings and is a step toward providing focussed solutions for brands who are to manage their value proposition and value chain.”
Vishal Jacob, chief transformation and digital officer, Wavemaker India, said, “We have seen a lot of brands wanting to build a direct connection with their consumers. Consumers too are looking for a closer relationship with brands making it important for D2C marketers to adapt and stay relevant in the game. Our D2C practice will help marketers plan better and tailor their offerings to better suit their customers”.
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