Was national director - partnerships (content, tech gaming and sports)
Wavemaker has elevated Karan Rao as national head - growth and partnerships.
Rao updated his LinkedIn profile to reflect his move.
He was national director - partnerships (content, tech gaming and sports).
Rao joined Wavemaker in 2019 as head of the North - content, sports and partnerships for the Delhi market. He has also worked with Huawei Technologies India, Mindshare and GroupM ESP.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20250320&c=1)
While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.
Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.
.png&h=268&w=401&q=100&v=20250320&c=1)
Mass appeal is not where most brands are focused anymore. Here are five trends that will shape marketing this year.
Hub launches with four 'Super Agents'.
