Winners of the WARC Prize for Asian Strategy 2018, a search for the best strategic ideas, have been announced.
The Womb bagged a Grand Prix and 'category disruptor award' for Saregama Carvaan.
McCann Worlgroup India won two Golds and a Bronze.
The Gold wins came for 'India's newest status symbol' for Harpic and 'Helping India cope with death of Cash' for Paytm. The latter also won an 'early adopter special award'. The agency's Bronze win came for 'Making the invisible visible' for Dettol.
Leo Burnett India won a Silver for 'Sit improper' for Whisper.
Publicis Singapore bagged a Gold for 'Touch of care' for Vicks India.
On the Grand Prix winning campaign, jury chair, Shekar Khosla, chief commercial officer, Kellogg's, said, "This entry captivated the judges - one even bought the product straight away after seeing just one ad. Judges admired it for the way in which Saregama's agency, The Womb, had challenged the brief and innovated its way out of it instead of taking the easier - and far more familiar - option of producing a campaign. This not only helped people to remember the brand and engage with it, but the success filtered through to younger music lovers who bought Carvaan sets too."
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Watch the film conceptualised by Ogilvy here