Walplast has announced the appointment of BeanstalkAsia for its integrated creative mandate.
The agency will be responsible for curating a full range of brand-building solutions and purpose-led launches across media platforms. BeanstalkAsia will also lead the social media and content strategy through its digital solutions team.
The account was won through a multi-agency pitch and will be handled by BeanstalkAsia’s Mumbai office.
Aniruddha Sinha, senior vice president and group marketing, public relations and CSR head, DryChem India, said, “Walplast is a respected and trusted name in the building materials space. Our consumer brand HomeSure represents the spirit of trust, partnership & innovation. We are ready to deliver superior customer experience and live the brand ethos by remaining progressive, reliable, responsive, agile and a solution specialist. We are thrilled to have BeanstalkAsia onboard and are extremely confident that the consumers will love the magic we intend to create together.”
Upendra Singh Thakur, founder and director, BeanstalkAsia, said, “Every client account matter to us but some are extraordinary, solely by virtue of the challenges involved. Walplast Products has reset its business ambitions to redefine the hyper-competitive building materials space. We at BeanstalkAsia are delighted to collaborate with Walplast on this journey and look forward to working very closely with their amazing team. We are excited to use our expansive experience and deep understanding of this segment to build strong integrated marketing campaigns for Walplast.”