Vizeum India, an Aegis Media Group company, has opened its fourth office in India at Kochi, after Mumbai, Delhi and Chennai. It has also entered into a strategic tie-up with the Kerala Publicity Bureau (KPB).
Announcing the Kochi launch and the KPB association, S Yesudas, MD, Indian sub-continent, Vizeum, said, “Kerala is gaining popularity as an advertising market. The market is yet to see real media specialists. Some aggregators are operating in the market. We intend to be a game changer here. The strategic tie up with KBP gives us ready access to their clients and a whole lot of others whose precious resources are “spent” today through some gut feel decisions or computer algorithms. We hope to help the clients anticipate and navigate the ever changing media world and make prudent “investment” decisions with their marketing resources and create sustainable relationships with the consumers. Our Kochi office will be at Girinagar and will report to our Chennai Office. The team announcement will happen soon.”
Jabyson Philip, joint MD and Jaison Philip, executive director, Kerala Publicity Bureau, said in a prepared statement: “We felt the need to embark on this route sometime back, considering the changing dynamics and global needs. This also coincides with our 50 year celebrations. It is a momentous occasion for us as there are no other regional agencies to have reached this mark, successfully and consistently. As a concerned service providerwe consider it our duty to ensure our clients always get the very best. We have been scouting the market. Vizeum was introduced to us by a common connection. After we met them, we were unanimous in our decision that we needed to go no further to find a partner. We are excited about this partnership and welcome Vizeum into Kerala with warmth.”
Vizeum was launched four years ago.