Campaign India Team
Jun 24, 2014

Vizeum bags C&S Electric’s media duties

The electric equipment supplier is preparing for a consumer-facing strategy

Vizeum bags C&S Electric’s media duties
Vizeum India has announced its appointment as the media AoR for C&S Electric Limited, a supplier of electrical equipment and exporter of industrial switchgear.
With the company preparing for a consumer-facing strategy, Vizeum has been mandated to ensure the brand is able to share its vision with the relevant consumers, an agency statement explained.
Rishi Khanna, MD, C&S Electric, said, “We evaluated media agencies on their strategic thinking and execution ability. Considering our plans, it was imperative for us to align with a partner who thought like us and one who was willing to look beyond the traditional methods of brand-consumer connection. Vizeum came up strongly on all these parameters. We hope to build a long lasting partnership with Vizeum.”
S Yesudas, MD – Indian subcontinent, Vizeum, said, “We bring on board our extreme sincerity, unique passion and very compelling proposition for each of our clients. We work with a vision of converting our clients as our ambassadors, based on tangible value we add to their business. We are delighted with this association and are thankful to the C&S Electric management for placing their faith on us. This business will be handled out of our Delhi Office under the leadership of Anirban Malakar, EVP, Vizeum.”


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