Campaign India Team
Jul 01, 2021

Visa appoints Leo Burnett India

No multi-agency pitch involved

Visa appoints Leo Burnett India
Visa has appointed Leo Burnett India as its creative communications partner. The account will be handled by the agency’s Mumbai office.
 
Leo Burnett is a part of the Publicis Groupe, which globally handles the media and production mandate for the brand.
 
Sujatha V. Kumar, head – marketing, India and South Asia, Visa, said, "The Indian payments landscape is at an inflection point with many new consumers and businesses going digital. To help execute our vision for the brand and stay relevant to our audiences, we were looking for the best-in-class innovative thinking and creative capabilities. We found the perfect fit with team Leo Burnett India and we look forward to a successful partnership and some great work.”
 
Dheeraj Sinha, CEO and chief strategy officer – South Asia, Leo Burnett, said, "Visa is one of the world’s biggest payment technology brands and is transforming the digital payments landscape in India. At Leo Burnett we always look forward to working with brands who use technology to fuel progress. Also, with Visa being aligned with the Publicis Groupe globally, this partnership helps us demonstrate and leverage our ‘power of one’ capabilities and gives us the platform to build a seamless narrative for the brand across markets. We are looking forward to this journey.”
 
Source:
Campaign India

Related Articles

Just Published

28 minutes ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 hour ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

3 hours ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

5 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.