FCB Group India has announced the elevation of Vidyadhar Wabgaonkar as the CEO of FCB Cogito, its independent consulting arm.
Wabgaonkar was president. He joined FCB India in 2005 as SVP - strategic planning at FCB Ulka.
Nitin Karkare, vice chairman, FCB Ulka, said, “FCB Cogito has been the secret weapon in our armory. It represents our capability to solve higher-order problems for our clients with data and insight-driven solutions. It is our intellectual capital, and a means to provide strategic partnership to our clients. Wabs always brings a fresh perspective, and in today’s times, his unique skills are going to be invaluable to brands as they navigate uncharted terrains.”
Wabgaonkar said, “FCB Cogito believes that most clients have the resources required to be successful. It is the paradigm that connects the resources that often need evolution. ‘Why buy me?’ is the most important question that each brand needs to answer, and the answer frequently lies well beyond the tangible aspects of the brand. A good answer and a consensus around it, together multiply the force of selling and marketing manifold.”