Vedashree Khambete
Mar 10, 2011

Veda's Blog: On High Ground: Do Great Ideas Grow in Grass?

Vedashree Khambete, associate creative director with Mudra, says if getting high is the only way to get big ideas then Gadaffi is secretly Santa Claus

Veda's Blog: On High Ground: Do Great Ideas Grow in Grass?

My parents have this word they use to describe people: Hi-fi. 

When I was a teenager, girls who wore shorts to college were hi-fi. Boys who smoked Marlboro Lights were hi-fi. Hi-fi people were too modern, too liberal, too rich, too… everything. They were my dad’s greatest problem with me becoming a copywriter. Because the ad industry, it seems, was full of hi-fi people. Who were into drugs and alcohol and (gasp!) casual sex. How could he possibly let his daughter enter such a brazenly depraved field? 
 
I had pooh-poohed him at the time. What? I was at an age when you didn’t take someone seriously if they didn’t have a favourite Backstreet Boy. 
 
And then, a few months into my first job, I heard the stories. Of coke being snorted off conference-room tables. Of client meetings attended in the company of a hangover. Of nights filled with pot smoke and headlines. It was all industry legend. And it was happening all around. Still is. And for all the wrong reasons. With all the wrong people doing it. 
 
Exhibit A, ladies and gentlemen, twenty-year-old junior writers puffing on a joint and talking about how they need something to cut the deadline pressure. Exhibit B, kids who’re two years into the industry, going on about how hash helps them get really wild ideas. 
 
For the deadline guys, I’d like to bring your attention to a minor detail. YOU’RE NOT PERFORMING OPEN-HEART SURGERY HERE. It’s a two-page leaflet they want you to copy-check! Get over it. 
 
As for the idea-seekers: that reason is the biggest pile of bull-droppings I’ve heard since Rakhi Sawant last opened her mouth. If a doobie or a bottle of Old Monk was going to be the surefire way to get an idea, we’d have vending machines full of them in agencies. Sure, they’d still charge us for them, but hey, you take what you can get, right?
 
I can see you pursing your lips and calling me an aunty. What you or I do to get high and why (I swear, I didn’t mean to rhyme, it just happened) is nobody’s business. But if the only way you can come up with a half-decent idea is with a head full of smoke and a liver full of Smirnoff, then it becomes the business of the people you work for, with or around. Which sooner or later, given the miniscule size of our industry, will include me.
 
So go on, light up. Take a swig of your favourite poison. Get all the hits you want. But don’t tell me you’re doing it for the sake of the Big Idea or to make the Big Deadline. Because not even Jon Hamm in full Don Draper regalia, can sell me that load of crock.
 
Vedashree Khambete is an ACD with Mudra, a writer at heart and a coffee-addict by vocation.
Source:
Campaign India

Related Articles

Just Published

23 minutes ago

Golden Awards of Montreux 2021: Five wins for India

Viacom18, MTV, Chrome Pictures LLP and Miami Design School among winners

2 hours ago

GroupM’s Junaid Hakim joins Brandie as national ...

Headed the media mandate for Dell in previous job

4 hours ago

Zee files FIR, to track numbers circulating pirated ...

The FIR was registered in Mumbai on 17 May

5 hours ago

Cannes Lions under fire for lack of diversity

Abraham Abbi Asefaw, ousted dean of the Roger Hatchuel Academy learning program at Cannes, decries the decision to leave the program's leadership devoid of people of colour