Advertising The Work
Raahil Chopra
Jul 23, 2010

"Use the stairs" says Sugar Free's latest TVC

Rediffusion Y&R has conceptualised a new TVC for Sugar Free which features their brand ambassador Bipasha Basu. Titled "Step to Fitness", it's aimed at moving people from being just "Fitness Thinkers" to "Fitness Doers".

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

3 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

4 Dentsu bets on podcasting as India’s audio market matures

Google plugs into India’s quick commerce ad rush

5 Google plugs into India’s quick commerce ad rush

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

7 Micro-influencers, major shifts: India’s new marketing frontier

From patriotism to purpose: Brands mark Independence Day

8 From patriotism to purpose: Brands mark Independence Day

Blog: Har ghar tiranga made easier

9 Blog: Har ghar tiranga made easier

From milk runs to makeovers: India’s subscription shift

10 From milk runs to makeovers: India’s subscription shift

Related Articles

Rapid fire with Nisha Singhania
Advertising
Jan 02, 2024
Campaign India Team

Rapid fire with Nisha Singhania

24 hours with... Nisha Singhania
Advertising
Aug 29, 2023
Campaign India Team

24 hours with... Nisha Singhania

Sugar Free plays up the irony to propagate healthier living
Advertising
Mar 17, 2015
Campaign India Team

Sugar Free plays up the irony to propagate ...

Creatives, meet your new colleague: AI
Advertising
Jun 18, 2025
Vinita Bhatia

Creatives, meet your new colleague: AI

Just Published

Spotify tunes up for programmatic advertising push
Advertising
17 hours ago
Vinita Bhatia

Spotify tunes up for programmatic advertising push

With The Trade Desk tie-up and new AI tools, the streaming platform positions premium audio as a measurable, scalable rival to social and video.

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others
The Work
17 hours ago
Campaign India Team

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.

AI storm: Will agencies sink or soar?
Opinion
17 hours ago
GS Shridhar

AI storm: Will agencies sink or soar?

With Meta promising near-automatic campaigns, agencies face a reckoning: adapt AI as partner, or risk being sidelined by platforms.

Cindy Rose’s debut message to WPP staff: ‘Super-excited’ but won’t ‘sugar-coat’ challenges
Advertising
18 hours ago
Gideon Spanier

Cindy Rose’s debut message to WPP staff: ‘Super-exci...

New CEO invited staff to a global town hall on September 4 in a video address.