Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 23, 2010
"Use the stairs" says Sugar Free's latest TVC
Rediffusion Y&R has conceptualised a new TVC for Sugar Free which features their brand ambassador Bipasha Basu. Titled "Step to Fitness", it's aimed at moving people from being just "Fitness Thinkers" to "Fitness Doers".
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Advertising
Jan 02, 2024
Rapid fire with Nisha Singhania
Advertising
Aug 29, 2023
24 hours with... Nisha Singhania
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
Oct 13, 2025
Knocking down new doors to creativity
Just Published
Marketing
3 hours ago
EBITDA targets and vowel-free branding drive ...
The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
4 hours ago
Roast me, please! When brands laugh at themselves
Brands are turning online jokes into campaigns that celebrate authenticity, confidence and agility.
Advertising
5 hours ago
2025 Rewind: A year in meme marketing, Asia edition
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.
Media
1 day ago
Aviva awards creative account to Saatchi & Saatchi
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
