Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Aug 18, 2015
Unobvious Observations: Motivation is overrated
Briefs all too often focus on building motivation, something that's frequently unnecessary or impossible, writes Adam Ferrier. But if they're not focusing on creating desire, what should marketers and their agencies be paying attention to?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
+(1).jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
36 minutes ago
Adobe’s APAC CMO: ‘There is a balance between ...
Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.
Advertising
54 minutes ago
When the pavement becomes a cancer ward
A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
1 hour ago
Theblurr bets big on AI to redraw agency rules
The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.
Advertising
2 days ago
No internet, no problem: AI dials up Bharat
Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
