Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 11-20 June 2018.
ICICI Bank
Shares: 18,102
Likes: 1,47,225
Future Generali India Life
Shares: 16,459
Likes: 54,087
Avenger United
Shares: 6,535
Likes: 48,235
magicbricks
Shares: 6,330
Likes: 28,476
Cera
Shares: 3,810
Likes: 25,005
Go Air
Shares: 3,506
Likes: 19,943
Johnson's Baby India
Shares: 3,283
Likes: 6,63,182
Zostel
Shares: 2,180
Likes: 4,684
OnePlus India
Shares: 2,074
Likes: 7,26,745
Frooti
Shares: 1,730
Likes: 1,95,661
IndiaFirst Life Insurance
Shares: 1,597
Likes: 12,080
Polycrol
Shares: 1,379
Likes: 9,752
Mankind Pharma
Shares: 1,348
Likes: 1,544
TVS Jupiter
Shares: 1,226
Likes: 12,110
Croma Retail
Shares: 1,205
Likes: 953
Maaza
Shares: 939
Likes: 1,53,736
Fevicol
Shares: 601
Likes: 17,453
Mahindra Rise
Shares: 565
Likes: 1,53,343
Utkarsh Bank
Shares: 521
Likes: 1,037
Pedigree India
Shares: 521
Likes: 19,032
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