Uncle Chipps brings back a nostalgic crunch

Uncle Chipps in collaboration with music composer Yashraj Mukhate, has revived its jingle 'bole mere lips, I love Uncle Chipps'. 

The brand aims to invoke nostalgia amongst its consumers with this revival. 

The film along with the new rendition is rolled out on Instagram. It showcases Mukhate eating Uncle Chipps and seamlessly syncs it with the beats of the jingle.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Yashraj Mukhate (@yashrajmukhate)

Saumya Rathor, category lead – potato chips, PepsiCo India, said, “The launch of the new Uncle Chipps jingle is an exciting moment for us all. A hit since the 90s, this jingle continues to resonate deeply even today with a massive fan following that spans celebrities, consumers, and beyond. The revival of ‘bole mere lips, i love Uncle Chipps’, is our way of celebrating the enduring universal love for the brand and the fandom that surrounds these delicious, crinkled potato chips. Yashraj Mukhate has exceptionally infused his musical prowess and unique style to create a rendition that captures the spirit of Uncle Chipps and the response thus far has been thrilling.”