Myntra has awarded its PR mandate to Torque Communications. The account was won in April following a multi-agency pitch. The incumbent was The Practice.
On the win, Supriyo Gupta, CEO, Torque Communications, said, “We see two large qualitative shifts that benefits Torque. One, companies are increasingly looking at communicating stories irrespective of the medium – so our grasp of how news and stories are flowing today are making a difference. Second, there is increasing focus on quality of thinking and execution. We see leaders in their fields getting ready to jump from the conventional bandwagon to the realisation that digital consumption makes geographic specificity irrelevant. It doesn’t matter if you are in Koppal or Kolkata, consumers are participating in a common marketplace and reputations of companies and brands matter as much in Delhi as in Dehri on Sone. The unified view of the brand is changing communication thinking and this will get accelerated over time as mobile internet consumption matches mobile commerce spends.”