Jessica Goodfellow
Oct 12, 2020

TikTok banned in Pakistan

Short video app 'failed to fully comply' with Pakistan's requests and now faces tricky government negotiations in yet another market.

(Unsplash)
(Unsplash)

Pakistan has blocked TikTok from operating in the country nearly three months after issuing a final warning to the platform over its apparent failure to remove "immoral and indecent content" from its app.

Pakistan's telecommunications regulator released a statement Friday (October 9) confirming it had "issued instructions for blocking of the application" after TikTok did not meet its demands, it claims.

The Pakistan Telecommunication Authority (PTA) issued a final notice to TikTok in July after receiving complaints about "immoral, obscene and vulgar content" present on the app. At the time, it requested TikTok put in place a "comprehensive mechanism to control obscenity, vulgarity and immorality through its social-media application", it said in a statement on July 20. Singapore-headquartered Bigo was immediately banned over the same concerns.

But according to the PTA, TikTok "failed to fully comply with the instructions, therefore, directions were issued for blocking of TikTok application in the country", the regulator said Friday.

"Keeping in view the complaints and nature of the content being consistently posted on TikTok, PTA issued a final notice to the application and gave considerable time to respond and comply with the Authority instructions for development of effective mechanism for proactive moderation of unlawful online content," the PTA said.

The regulator is "open for engagement and will review its decision subject to a satisfactory mechanism by TikTok to moderate unlawful content", it added.

A TikTok spokesperson told Campaign Asia-Pacific that the company is "hopeful to reach a conclusion that helps us serve the country’s vibrant and creative online community".

"We believe feeling safe helps people feel comfortable expressing themselves openly and allows creativity to flourish. We have robust protections in place to support a safe and welcoming platform for our community, including moderation, clear Community Guidelines, and easy mechanisms to report content for review," the TikTok spokesperson said.

The company said in July that it had removed 3,728,162 violating user videos from Pakistan between 1 July to 31 December 2019. The spokesperson said that of the total videos removed, 89.4% were taken down before these videos received any views, and that the app's moderation system proactively caught and removed 98.2% of videos before a user reported them.

The PTA has sweeping powers to block or remove content it deems necessary under the The Pakistan Electronic Crimes Act (PECA), a controversial cyber-security law passed in 2016. The PTA has blocked a total of 830,000 websites since the law was enacted, according to a report by Pakistan Today.

Pakistan's ban follows India, which banned TikTok in June as part of a broad crack down on Chinese-owned apps. Where the PTA has said it is taking action against social-media apps over their "extremely negative effects on the society in general and youth in particular", the Indian government stated that it banned TikTok over security risks related to India's sovereignty. The latter was given as a chief reason for the US President's action against TikTok, which is facing a ban in the country as it negotiates terms of its proposed new US-headquartered business.

(This article first appeared on CampaignAsia.com)

Source:
Campaign India

Related Articles

Just Published

1 day ago

How big can big get?

Animal’s senior partner opines that the Omnicom-IPG merger pressures independents to double down on creativity, offering a unique edge against automated mega-agency dominance.

1 day ago

Dentsu India offices raided amid allegations of ...

The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya Industries.

1 day ago

Meta meltdown: How agencies are coping with social ...

SOUNDING BOARD: Campaign explores how the recent Instagram, Facebook, and WhatsApp outage stalled campaigns and has once again sparked debates about over-reliance on these platforms.

1 day ago

WPP and Universal Music Group partner to connect ...

This partnership will enable WPP clients to connect with audiences worldwide through music-focused campaigns built around data-driven insights.